Twenty-two players made at least one appearance in nationally organised first-team competition, and there were ten different goalscorers. Forward pairing Keith Bertschin and Trevor Francis played in all 48 first-team matches of the season – midfielder Terry Hibbitt missed only one – and Francis was the club's top scorer with 29 goals, of which 25 were scored in the league. Both Francis and Hibbitt had been ever-present in the previous season.
After defeats in the first four league matches of the season, Willie Bell was sacked in September and succeeded by former England national manager Sir Alf Ramsey, a member of the club's board of directors. Ramsey lasted only six months, leaving the club ostensibly for health reasons, but his biography suggests he was "locked in an increasingly bitter three-way dispute with his star player, Trevor Francis, and the board". After initially accepting a transfer request from Francis, the board changed their minds, reluctant to "incur the wrath of already disgruntled fans", so Ramsey handed in his notice.The Times reported that "Sir Alf said he told the board [in February] that he intended to quit and sever his links with the club. ... He said at a board meeting on February 20 he recommended both Francis and the defender, Joe Gallagher, should be transfer listed. The board agreed but three days later changed their minds about Francis. Sir Alf said he then decided to opt out because of the board's policy."Blackburn Rovers manager Jim Smith took over, having decided, according to the Rovers' website, that "Birmingham City offered better career prospects".